For more than eight years, the TulSun Foundation, in partnership with a wide range of socially responsible businesses, has been transforming the lives and futures of more than 2,300 children. As of October 2025, the foundation provides ongoing support to 329 children across six social institutions in the Kyiv region, ensuring they receive consistent care and assistance.

The foundation’s origins date back to the early 2000s, when it operated as the corporate social responsibility division of ControlPay. Upon establishing the company’s first office in Kyiv, founder Karel Kinds recognized that business should not only drive economic growth but also contribute meaningfully to society. Observing the lack of social responsibility among businesses in Ukraine and the significant challenges faced by vulnerable children, he initiated a program designed to set an example of genuine corporate social commitment – one that could be adopted by organizations of any scale.

In 2017, this initiative evolved into an independent charitable organization – the TulSun Foundation. Its mission is to unite businesses operating in Ukraine to pursue a shared philanthropic goal: to improve the lives of children in need through sustainable, long-term projects in the areas of health, education, and well-being. The foundation operates with complete independence, without any political, governmental, or religious affiliations, and is driven solely by its commitment to social responsibility and child welfare.

Today, the foundation’s mission is supported by numerous dedicated partners, including Ukraine Charity, All Stars Boxing Club, PUMA, Dalgakiran Ukraine, Virgin Star, Pfizer, DREAM, Creative States, and others.

The TulSun Foundation stands as a symbol of unity between two nations – the Netherlands and Ukraine – joined by a common purpose to bring happiness and lasting positive change to the lives of children. Its name and identity are inspired by two flowers – the Dutch tulip and the Ukrainian sunflower – which together reflect harmony, hope, and growth.