A world in which every child attains the right to survival, protection, development and participation.
To make a real difference in the lives of those who have no hope!
To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives.
We take personal responsibility for using our resources efficiently, achieving measurable results and being accountable to supporters, partners and, most of all, children.
We are demanding with ourselves and our colleagues, we set high goals and are committed to improving the quality of everything we do for children.
We respect and value each other, thrive on our diversity and work with partners to leverage our global strength in making a difference for children and their future.
We are open to new ideas, embrace change and take disciplined risks to develop sustainable solutions for and with children.
We aspire to live up to the highest standards of personal honesty and behavior; we will never compromise our reputation and will always act in the best interests of children.